Toshiba Launches New “Smart Community” Tumblr Page
Microblogging service is added to a suite of social media platforms to globally promote “Smart Community” initiatives in sustainable infrastructure technologies
TOKYO—Toshiba Corporation (TOKYO: 6502) today announced that the company launched a new “Smart Community” Tumblr page. Smart Community is a next-generation community where infrastructures such as electricity, water, transportation, medicine, and information are integrated and optimally managed.
Tumblr: Toshiba’s “Smart Community Social Lab” Page
http://smartcommunitysociallab.tumblr.com/
Toshiba currently has a suite of social media platforms to help promote Smart Community and Smart Grid concepts to the global public, which also serve to gain insights on the public’s thoughts and concerns about environmental issues, as well as for inbound marketing.
Facebook
https://www.facebook.com/SmartCommunitySocialLab
YouTube
http://www.youtube.com/toshiba
Google+
https://plus.google.com/+TOSHIBA
Vimeo
http://vimeo.com/toshibacorporation
Etc.
As a rapidly growing social media platform, Tumblr was selected as another tool for Toshiba’s global marketing of the company’s key business activities in Smart Grid and Smart Community technologies. The Smart Community Tumblr page will have original content as well as draw content from the Smart Community Social Lab Facebook page, to expand the audience base beyond the company’s existing social media platforms.
About Toshiba Corporation
Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 550 consolidated companies, with 202,000 employees worldwide and annual sales surpassing 6.1 trillion yen (US$74 billion). Visit Toshiba's web site at www.toshiba.co.jp
FOR IMMEDIATE RELEASE
Contact: Takafumi Arai
Advertising Division, Toshiba Corporation
E-Mail：smartcommunity@po.toshiba.co.jp
【付帯情報】
・Tumblr 「Smart Community Social Lab」
http://itm.news2u.net/items/output/112244/1
・Tumblr page 「Smart Community Social Lab」
http://itm.news2u.net/items/output/112244/2
・Facebook page 「Smart Community Social Lab」
http://itm.news2u.net/items/output/112244/3
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