What is "Nama Sable"?
Lotte today, October 13th, released its new biscuit product, "Nama Sable," nationwide. It comes in a pack of 8, priced around 345 yen.
Moist, Despite Being a Sable! Lotte's "Nama Sable" Launched Nationwide
"Nama Sable," which was pre-sold in the Kyushu region and received rave reviews, is now expanding nationwide. It's an evolved sweet developed by focusing on the "sable" trend.
"Nama Sable" is a moist sable with a rich butter aroma, sandwiching a light whipped cream. Unlike the crispy texture of typical sables, its moist texture is said to be its defining characteristic.
Unlike chilled sweets, it can be stored at room temperature. Furthermore, being individually wrapped is also a key feature. When it was pre-sold in the Kyushu region starting in February 2026, shipment results for February-March reached 300% of the initial planned shipments. This strong performance led to its nationwide release.
A Sable, Yet "Nama"? How Intriguing!
This attention-grabbing confection, previously available only in Kyushu, can now be picked up nationwide! With its catchy name, "Nama Sable," you'll surely be curious if you spot it in stores!
*Prices in the article include tax.
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