A large Gyumeshi portion of meat!

Matsuya, known for its Gyumeshi (beef bowls), will launch various new menu items centered around its 'Gyusara' (beef plate), including the 'Tappuri Gyusara Teishoku,' at stores nationwide starting today, October 13th, at 3 PM JST (excluding some locations).

Matsuya's 'Tappuri Gyusara Teishoku' Joins the Regular Menu!

A hearty set meal featuring 'Gyusara' (beef plate) topped with Gyumeshi beef is now available. This autumn, Matsuya has revamped its Gyumeshi sauce for the 38th time, introducing a new sauce with enhanced aroma and richness. Customers can also savor the taste of this new sauce with the new Gyusara Teishoku.

The 'Tappuri Gyusara Teishoku' is a set meal offering the same generous portion of meat as a large Gyumeshi. Priced at 790 yen, it will be a permanent fixture on the menu. For dine-in customers, rice refills are free. Additionally, for those craving an even larger portion of meat, the 'Tokumori Gyusara Teishoku' (Extra-Large Gyusara Set Meal) is also offered. New variations combining the dish with 'Oni Oroshi Ponzu' (grated daikon radish with ponzu sauce) and 'Negitama' (green onion and egg) will also be available.

Tappuri Gyusara Teishoku 790 yen Tokumori Gyusara Teishoku 990 yen Tappuri Oni Oroshi Ponzu Gyusara Teishoku 890 yen Tokumori Oni Oroshi Ponzu Gyusara Teishoku 1090 yen Tappuri Negitama Gyusara Teishoku 990 yen Tokumori Negitama Gyusara Teishoku 1190 yen

Each item is also available for takeout. Please note that for takeout orders, miso soup will be an additional charge.

'Gyumeshi' Prices Also Increase Simultaneously

Matsuya will also implement price increases for some menu items, including the 'Gyumeshi,' starting today, October 13th, at 3 PM JST. The regular-sized Gyumeshi (Namimori) will see its price rise from the previous 460 yen to 480 yen. Related article → [From 3 PM Today] Matsuya's 'Gyumeshi' Price Increases by 20 Yen! Regular Size Now 480 Yen, Same as Sukiya. It's at this opportune moment that the 'Tappuri Gyusara Teishoku' makes its debut. It's certainly a welcome offering to have a generous portion of meat equivalent to a large Gyumeshi as a main dish, with the added benefit of unlimited rice refills!

*All prices include tax.