The "Amazon Prime Thanksgiving Festival" has kicked off its early sale, ahead of the main event. While it's a sale exclusively for Amazon Prime members, it's packed with incredible deals on everything from Apple products to daily necessities. Shopping early is key to snagging the best bargains.
This article provides all the information you need to get the most out of the Amazon Prime Thanksgiving Festival and enjoy your shopping. Start by reading this!
Table of Contents
Amazon Prime Thanksgiving Festival: A Quick Guide ・What is the Prime Thanksgiving Festival? ・When Does It Start? ・You Need to Be a Prime Member! ・Don't Miss Out: Point-Up Campaign You Must Register For Before Diving into Strategies Prime Thanksgiving Festival Strategy Guide ・First, Populate Your "Wish List" ・Check Price Fluctuations with "Keepa" ・Install the Amazon App for Smartphones Check Out the Featured Products! Is the Focus Still on Apple Products and Kindle!?
Amazon Prime Thanksgiving Festival: A Quick Guide
■What is the Amazon Prime Thanksgiving Festival?
Amazon's biggest sale of the year is "Black Friday." The "Amazon Prime Thanksgiving Festival," often held in October, can be considered a prelude to it! Its scale has expanded significantly, with over 4 million items – double last year's number – reportedly available at special prices.
Special features on autumn food and beauty products are also being held, making it a treasure trove of items you'll want specifically for this season. It's definitely a sale you should check out.
■When Does It Start?
The main event runs from Friday, October 16th, at 0:00 to Monday, October 19th, at 23:59... However, the "early sale" has already begun on Tuesday, October 13th, at 0:00! Don't be late! Start searching and checking for great deals now.
■You Need to Be a Prime Member!
Unlike Black Friday in November, the Amazon Prime Thanksgiving Festival requires you to be an Amazon Prime member. Amazon Prime costs ¥5,900 annually or ¥600 monthly and offers numerous benefits, including free expedited shipping and access to video and music streaming services. Join now using the button below.
●Examples of Amazon Prime Member Benefits ・Free Expedited Shipping ・Video Streaming: "Amazon Prime Video" ・Music Streaming: "Amazon Music" ・Free E-books: "Prime Reading"
■Don't Miss Out: Point-Up Campaign You Must Register For Before Diving into Strategies
During the Amazon Prime Thanksgiving Festival, there's a campaign where you can earn bonus points simply by spending a total of ¥10,000 or more. It's not a single purchase of ¥10,000 or more, but the total amount spent during the period, making it relatively easy to qualify!

First, enter the point-up campaign! All you have to do is click a button; there's nothing else. Since you qualify by spending a total of ¥10,000 or more, there's no reason not to sign up
This time, spending ¥30,000 or more boosts your points by 2%, and ¥35,000 or more by 2.5%! Furthermore, eligible category products (such as drugstore items, large home appliances, and TVs) receive a 5.5% boost! It's a campaign where the more you shop, the more you save, and it's free to enter, so click that button now!
[Prime Thanksgiving Festival Strategy Guide 1] First, Populate Your "Wish List"
When looking for sale items, it's far more efficient to "list the items you want and then find which ones are on sale" rather than "searching for desired items among the sale products." This also helps prevent impulse purchases.

First, populate your "Wish List." Keeping your list organized regularly, regardless of sales, makes it easier to track price changes
Ideally, you would have populated your wish list before the sale, but even now, it's better to fill out your list first and then make purchases, rather than hastily clicking "buy."
[Prime Thanksgiving Festival Strategy Guide 2] Check Price Fluctuations with "Keepa"
"Keepa" is a Chrome and Firefox extension (Chrome version → https://chromewebstore.google.com/detail/keepa-amazon-price-tracke/neebplgakaahbhdphmkckjjcegoiijjo) that displays Amazon's price history in a chart format.
Even if a large discount rate is displayed during a sale, don't hastily assume "this is a must-buy!" Many products appear to have high discount rates but are actually not much different from their usual prices.

Check price fluctuations and sale prices with Keepa. However, note that some products are also cheaper than usual due to coupons and points
However, relying solely on Keepa isn't enough these days. This is because many products have obscured their true prices through the use of coupons and other promotions. That's why populating your "Wish List" from [Strategy Guide 1] is the key to success!
[Prime Thanksgiving Festival Strategy Guide 3] Install the Amazon App for Smartphones
With the "Amazon Shopping App" for iOS/Android, you can receive notifications for sale items you've checked. By installing the app on your smartphone or tablet and signing in with your Amazon account, you can prevent missing out on deals.

The smartphone app is convenient for various reasons, such as checking products on the go and receiving delivery status notifications
・iOS version (App Store) here ・Android version (Google Play) here
[A Glimpse at Some Featured Products!] Is the Spotlight Still on Apple Products!?
From here, we'll introduce some of the Amazon Prime Thanksgiving Festival's sale items! The highlight is, as expected, Apple products!
First up, Apple products. The top-tier model in the AirPods series, "AirPods Pro 3," is available at 14% off for ¥36,800!
With impeccable noise-canceling performance, live translation, and even a heart rate sensor, you can check your heart rate and calorie consumption without an Apple Watch. If you're an iPhone user, AirPods are definitely the way to go!

Apple AirPods Pro 3 Wireless Earbuds, Active Noise Cancellation, Live Translation, Heart Rate Sensor, Hearing Aid Function, Bluetooth Headphones, Spatial Audio Sound, USB-C Charging Case, Dust and Sweat/Water Resistance, "Find My" Support, Qi Charging
Among iPhones, the incredibly thin "iPhone Air" is on sale. The 256GB model is 21% off at ¥149,800. In addition to its astonishing 5.6mm thinness, it features the "A19 Pro" chip, allowing you to use "Siri AI" – with a Japanese version coming soon – in its most advanced form! This is a huge opportunity for those who thought, "High-performance iPhones are too expensive..."

Apple iPhone Air 256GB (SIM-Free)
Next up are Amazon-made hardware products. We recommend the "Amazon Fire TV Stick 4K Select." It's an incredible 50% off at ¥3,980. You can watch online streaming content from Prime Video, of course, but also Netflix, YouTube, TVer, U-NEXT, ABEMA, and more, all in high quality on your large 4K TV at home. A remote control is, of course, included!

Amazon Fire TV Stick 4K Select | High-Quality 4K Streaming | Streaming Media Player
If you're looking for an SSD, whose prices continue to soar along with memory, this is the one to buy. The familiar Kioxia 1TB model, compatible with PCIe Gen4, is 15% off at ¥28,030.

Amazon Exclusive Kioxia Internal SSD 1TB PCIe Gen4x4 NVMe M.2 2280 Read 7,200M SSD-CK1.0N4B/R
Popular high-end keyboards are also heavily discounted. Topre's "REALFORCE" compact model is 15% off at ¥32,538.

REALFORCE RC1 Keyboard 70% Black Japanese Layout Key Weight 45g Bluetooth Wired Battery Compact C1HJ11
For daily necessities, buying protein in bulk is actually recommended. SAVAS is part of the "Brand Selection" this time, offering an impressive 7% point cashback!

SAVAS Soy Protein 100 Cafe Latte Flavor 900g Meiji
If you can't quite pinpoint what you want, items you'll use anyway and won't be bothered by having are a great choice. A 24-pack of Akita Komachi retort rice is 33% off at ¥3,042!

by Amazon Packaged Rice Akita Komachi from Akita Prefecture 180g x 24 Low-Temperature Processed Rice
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With over 4 million items on sale, Amazon.co.jp is overflowing with products you'll want. Start by accessing the sale venue and finding the products that catch your eye!