Crab, shrimp, hoki, tuna! The theme is seafood and the ocean.

Lawson will sequentially release a total of 12 products supervised by YouTuber "Kimagure Cook" at stores nationwide, starting today, October 19.

Bouillabaisse with "Hoki" and More! Lawson Goes All Out with Seafood

"Kimagure Cook" is a popular YouTuber known for videos of him filleting fish. This time, Lawson is rolling out a total of 12 supervised products that allow customers to enjoy the rich umami and flavor of seafood, including the "Seafood Umami is Key! Bouillabaisse Soup," which uses the white fish "hoki."

A total of 8 items will be released on October 19 and 20, with 4 more items launching on October 27. The lineup spans a wide range of genres, from bento boxes and onigiri to fruit sandwiches, cup noodles, and snack foods.

＜October 19 Release＞

▲"Seafood Umami is Key! Bouillabaisse Soup" 419 yen

A soup made with seafood and vegetables, topped with hoki fillets, clams, cabbage, onions, and more. This dish promises to deliver the rich umami of seafood and vegetables.

▲"Crab Miso-Scented! Ankake Fried Rice" 754 yen

Fried rice with egg, chopped green onions, and red snow crab, topped with a special crab miso-infused thickened sauce and crab flakes. It is said to offer the rich flavor and aroma of snow crab.

▲"Shrimp Fry Egg Drop Donburi" 797 yen

A donburi bowl featuring three tail-on shrimp fries simmered in egg. It uses bonito dashi and is finished with a fluffy, melt-in-your-mouth texture.

▲"Fresh Pasta Rich Crab Cream" 745 yen

Flat fresh pasta made with 100% domestic wheat flour, topped with a rich crab cream sauce combining Americaine sauce, white sauce, and cream cheese, finished with crab flakes. It is characterized by its chewy texture and rich flavor.

▲"Tuna Yukhoe-style Salad" 397 yen

A salad featuring diced tuna seasoned with sesame oil and gochujang, combined with okra, nagaimo (Japanese yam), and takuan (pickled daikon radish). It is noted for its sweet and spicy seasoning and the varied textures of its ingredients.

＜October 20 Release＞

▲"Shrimp Rice with Shrimp Mayonnaise" 322 yen

An onigiri (rice ball) with shrimp-infused rice, sandwiching shrimp fritters and mayonnaise. Shrimp extract is added to the rice, and shrimp oil is used in the mayonnaise. It promises to deliver the rich umami and aroma of shrimp.

▲"Hand-rolled Sushi: Chunky Tuna Negitoro" 289 yen

A hand-rolled sushi featuring chunky pieces of albacore tuna and roughly chopped yellowfin tuna. It is characterized by the textural and flavor differences between the two types of tuna.

▲"Blue Whipped Cream Fruit Sandwich" 430 yen

A sandwich with blue whipped cream, inspired by the ocean, along with mandarin oranges, kiwi, and pineapple, all sandwiched between slices of bread. The vibrant blue cream makes this fruit sandwich eye-catching.

＜October 27 Release＞

▲"Okonomiyaki Ganjang Gejang-style Sauce" 416 yen

A frozen okonomiyaki made with a batter of shrimp and cabbage, grilled on a griddle, and eaten with a sauce blended with seafood extract. The flavor is inspired by "Ganjang Gejang," a Korean dish of blue crab marinated in soy sauce.

▲"Nissin Foods Kimagure Cook Supervised Sea Bream Dashi Soy Sauce Ramen" 288 yen

A cup noodle featuring a non-fried noodle in a soy sauce soup with a chicken base and added sea bream umami. The toppings include sea bream fish balls and green onions. It is characterized by its soup, which spreads the umami of sea bream, and its smooth noodles.

▲"Calbee Potato Chips Ganjang Gejang Flavor" 208 yen

Potato chips inspired by the Korean dish "Ganjang Gejang." They are said to reproduce the flavor of crab and the rich umami of soy sauce.

▲"Calbee Potato Chips Yangnyeom Gejang Mayo Flavor" 208 yen

Potato chips inspired by the Korean dish "Yangnyeom Gejang." They are characterized by a mayonnaise flavor and a rich, sweet and spicy taste.

Seafood Focus at Convenience Stores!

It's quite rare for a convenience store to feature a fair primarily focused on fish, isn't it? The fact that 12 items themed around fish and the ocean are gathered this time is a noteworthy point.

Looking at the official photos, the bouillabaisse soup has a large fillet of white fish prominently placed, truly showcasing the impressive supervision of "Kimagure Cook"! All this for 419 yen.

I have a feeling it would pair well with white wine, and I'm looking forward to it (as a wine lover)!

*Prices in the article include tax.

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