Regular Gyumeshi now 480 yen

Matsuya, known for its Gyumeshi (beef bowls), will revise prices for some products starting today, October 13th, at 3 PM.

All Gyumeshi items (including various sets) will see a uniform 20 yen price increase across all sizes. The classic "Gyumeshi (Regular size)" will go from 460 yen to 480 yen. Additionally, the breakfast menu item "W de Eraberu Tamago Kake Gohan" (Double Choice Egg Over Rice) will increase from 350 yen to 380 yen.

<Key Price Changes>

Gyumeshi (Regular size) 460 yen → 480 yen Negi Tappuri Umakara Negitama Gyumeshi (Regular size) 660 yen → 680 yen Onioroshi Ponzu Gyumeshi (Regular size) 560 yen → 580 yen Cheese Gyumeshi (Regular size) 660 yen → 680 yen Kimchi Gyumeshi (Regular size) 560 yen → 580 yen Uma-Toma Cheese Gyumeshi (Regular size) 690 yen → 710 yen W de Eraberu Tamago Kake Gohan 350 yen → 380 yen Sausage Egg Teishoku 530 yen → 540 yen Sausage Egg W Teishoku 580 yen → 590 yen Tokuasa Gyusara Teishoku 400 yen → 430 yen Okosama Gyumeshi (Kids' Beef Bowl) 450 yen → 480 yen Okosama Curry (Kids' Curry) 450 yen → 480 yen

Matsuya Foods cited rising raw material costs, labor costs, logistics expenses, utility costs, packaging material costs, and more as reasons for the current price revision.

As of October 13th, the prices for regular size Gyudon at major beef bowl chains are: Yoshinoya at 498 yen (dine-in price), and Sukiya at 480 yen. Sukiya had lowered its price from 480 yen to 450 yen in September 2025, but raised it back to 480 yen in July of this year.

*Prices include tax.