Lawson will sequentially roll out a total of 13 new products themed "Over-the-Top Single Focus!" and "Excessively Luxurious!" starting September 22 (some products launched today, September 21).

Excessively Luxurious! Oju-Style Mont Blanc

The lineup boasts a wide range, from budget-friendly 297 yen "single-side-dish bento" options to the "Excessively Luxurious!" series, which focuses on the quality and quantity of ingredients. Among these, the "Excessively Luxurious! Oju Mont Blanc (Japanese Chestnut)," launching a day early on September 21, is particularly noteworthy. It's an Oju-style Mont Blanc made with Japanese chestnuts from Kumamoto and Ibaraki prefectures.

▲Excessively Luxurious! Oju Mont Blanc (Japanese Chestnut) 786 yen

This Mont Blanc uses Japanese chestnuts from Kumamoto and Ibaraki prefectures. It's said to combine chestnut powder with subtly sweet cream to enhance the natural flavor of the Japanese chestnuts.

The "Single Focus" and "Luxurious" Lineup

Additionally, the "Over-the-Top Single Focus!" series offers products that reduce prices by up to 50% compared to similarly sized bentos by limiting ingredients to just one type. Conversely, the "Excessively Luxurious!" series features products with a strong emphasis on ingredient quality and quantity. The products will be released over two weeks.

*[Released September 21]*

▲Excessively Luxurious! Meat Lover's Chilled Noodles 797 yen Chilled noodles topped with three kinds of meat: roasted pork, pork shabu-shabu, and pork belly chashu. It features Chinese noodles made with domestic wheat flour and a refreshing, tangy soup.

▲Excessively Luxurious! Seafood Shanghai-Style Yakisoba 797 yen Shanghai-style yakisoba topped with large shrimp and squid. It's said to be finished with oyster sauce, creating a rich seafood flavor.

*[Released September 22]*

▲Over-the-Top Single Focus! Rice-Loving Bodakko (Salted Salmon) 297 yen A bento featuring only "bodakko," a salty salmon that is a traditional preserved food from Akita Prefecture, as its side dish. Even a small amount is said to be intensely salty, making it perfect for eating with rice.

▲Over-the-Top Single Focus! Teriyaki Sausage Rice Bowl 397 yen A bento with teriyaki sausages spread across the entire bed of rice. The teriyaki sauce is said to enhance the deliciousness of the sausages.

▲Meat All-Star Bento 994 yen A meat-packed bento featuring thick-cut tonkatsu, hamburg steak, and "Manmaru Chicken." It will be sold at approximately 10,000 stores with "Machikado Chubo" (in-store kitchen).

▲Excessively Luxurious! Chocolate Pie Cornet with Belgian Chocolate 300 yen A cornet made with chocolate pie dough, filled with chocolate whipped cream made with Belgian chocolate, and topped with chocolate chips and roasted almonds. Not available in Okinawa Prefecture.

*[Released September 28]*

▲Excessively Luxurious! Seafood Pescatore 797 yen Pescatore topped with shrimp, squid, and clams. It's finished with a rich seafood tomato sauce enhanced with oyster sauce and garlic.

▲Excessively Luxurious! Meat Lover's Hearty Rich Pork Ramen 797 yen The classic "Hearty Rich Pork Ramen" topped with three kinds of meat: pork belly chashu, chicken chashu, and roasted pork. It's said to be a truly satisfying, meat-packed bowl.

▲Excessively Luxurious! Moist Rum Raisin Sandwich (Made with Hokkaido Fermented Butter) 356 yen A butter cream made with Hokkaido fermented butter and rum raisins sandwiched between moist, crumbly biscuits. Contains less than 1% alcohol.

*[Released September 29]*

▲Over-the-Top Single Focus! Rice-Loving Keema Curry (Extra Spicy) 297 yen A bento with a small serving of extra spicy keema curry. This "single focus" style encourages eating rice with minimal side dishes.

▲Over-the-Top Single Focus! Grilled Corn Rice Bowl 297 yen A bento where grilled corn is spread across the entire bed of rice, making grilled corn the only side dish. It's finished with a soy butter sauce.

▲Excessively Luxurious! Chocolate Pie Choux with Belgian Chocolate 324 yen A chocolate choux pastry with pie dough, filled with fresh chocolate cream and fresh chocolate custard cream containing Belgian chocolate. Not available in Okinawa Prefecture.

Is This All Part of One Campaign?

It's surprising that such a wide range of products, from simple 297 yen bentos to the luxurious Oju Mont Blanc, are all part of the same campaign. With a lineup of meat-focused and seafood-focused dishes, it's a great idea to check them out on days you want to treat yourself a little!

*All prices in the article include tax.

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