Philip Morris Japan announced on September 16 the new 'Bold Ruby' color for the 'IQOS ILUMA i' and 'IQOS ILUMA i ONE' models within the heated tobacco 'IQOS ILUMA i' series.

Starting September 16, it will be available at the IQOS Online Store, IQOS Official Online Stores (Rakuten Ichiba Store / Yahoo! Store), via telephone orders through the IQOS LINE Official Account and IQOS Customer Center, at four IQOS Stores nationwide, including IQOS's first global flagship store 'IQOS Flagship Ginza,' IQOS Shops (at select Yamada Denki and Bic Camera stores), and IQOS Corners (at select Don Quijote group stores and others). It will then be progressively released at convenience stores and select tobacco retailers starting September 29.

The new Bold Ruby color for IQOS ILUMA i is said to combine a vibrant presence with a sense of quality. Rather than a bright, pastel-like shade, it's a subdued hue, which I felt gave it a sophisticated, adult ambiance.

As a result, IQOS ILUMA i PRIME will remain available in 4 colors, IQOS ILUMA i will expand to 5 colors, and IQOS ILUMA i ONE will be available in 4 colors.

IQOS ILUMA i PRIME remains in 4 colors, IQOS ILUMA i expands to 5 colors, and IQOS ILUMA i ONE will be available in 4 colors.

Prices are: IQOS ILUMA i Bold Ruby at 6,980 yen, and IQOS ILUMA i ONE at 3,980 yen.

Additionally, a lottery program is planned for IQOSPHERE members. Participation is possible from 150 points on a dedicated page within IQOSPHERE. Furthermore, a special video about IQOS ILUMA i Bold Ruby has been released. Viewers can earn 300 points for their first watch. In addition, a game related to IQOS ILUMA i Bold Ruby, offering up to 500 points, is also available.

Lottery programs, videos offering points, and games are being offered to IQOSPHERE members.

Bold Ruby-themed displays are being rolled out at four IQOS Stores nationwide.

Smoking by individuals under 20 years of age is prohibited by law. The smoke (vapor) from heated tobacco products contains carcinogens and addictive nicotine, and its adverse effects on your health cannot be denied. Under the Health Promotion Act, it is mandatory to consider the surrounding environment, even outdoors and at home, to prevent unwanted passive smoking.