NEC Personal Computers announced that it will release new TV and web commercials starring Nana Mori and Soya Kurokawa on October 27, under the new tagline "Unlock Your Potential, Take a Step Further." for its PC and tablet brand "LAVIE." On the same day, three new consumer models, the "LAVIE S13," "LAVIE N13," and "LAVIE X14," will also be launched.
The new commercials consist of a total of four videos: the TV commercial "Just a Family" and web commercials titled "Reiwa and Me," "Report," and "Poster." Through the daily lives of a family, the content depicts how LAVIE seamlessly integrates into modern life and learning, including AI utilization, remote meetings, report creation, and illustration production. As a new brand message, it emphasizes supporting individual creativity and challenges, while focusing on ease of use and quality.
The new "LAVIE S13" is a mobile notebook PC designed to effortlessly support student life. It features a high-quality design, lightweight build, long battery life, intuitive operation, and AI-powered ease of use, available in three colors: Platinum Silver, Moon Black, and Icy Purple. The "LAVIE N13" is a practical notebook PC built to comfortably support the daily routines of new professionals, offering lightweight portability, performance and operability for comfortable everyday use, and reliable features. It comes in Light Silver and Sage Green.
The "LAVIE X14" is a smart mobile PC tailored for highly mobile work environments. It boasts an exceptional battery life for AC-free operation, a design that balances lightness with robustness, and promises enhanced business efficiency through AI and productivity features. It is available in Titanium Silver.
