On October 8, Apple's Senior Vice President of Worldwide Marketing, Greg Joswiak, posted "Welcome home. October 13." on X, teasing a new product announcement for October 13. New smart home-related products are expected to be unveiled.
Welcome home. October 13. https://t.co/ChelGSDOTI — Greg Joswiak (@gregjoz) October 8, 2026
The products expected to be announced are three items: a new smart home hub with a display, a successor to the HomePod mini, and a new Apple TV 4K. The smart home hub is said to feature an approximately 6-inch square display and will be available in both wall-mounted and tabletop versions with a speaker base. In addition to controlling home appliances via AI-enabled Siri, a new feature that recognizes family members' faces is also rumored.
Furthermore, smart locks, doorbells, and security cameras, which Apple is reportedly co-developing with South Korean LG Electronics, are also rumored, but it's unclear if they will be announced. Integration with AI-enabled Siri is expected to be crucial for all these products, suggesting that this announcement could mark Apple's serious foray into home AI devices.
