Mouse Computer announced on September 15th that its new commercial, "Mouse Computer Monozukuri Gallery," featuring ambassador Haruka Fukuhara, will begin airing nationwide today. Additionally, a special website showcasing the commercial video and behind-the-scenes footage will launch at 4:00 AM on the same day. The commercial aims to visually convey the company's "monozukuri" (craftsmanship/manufacturing), which centers on Build-to-Order (BTO) and consistently handles everything from design to assembly and quality inspection at its domestic factories.
The new commercial, "Mouse Computer Monozukuri Gallery," is set in a yellow-themed gallery where Haruka Fukuhara tours Mouse Computer's manufacturing facilities. It sequentially depicts the processes that ensure user peace of mind, from component assembly and quality checks to customer support, highlighting the "value of caring for the user" – a sentiment difficult to convey through features and specifications alone. The commercial began airing nationwide on September 15th.
The video contrasts customers seeking their ideal PC with employees meticulously crafting products, centering on the message: "Created for you, and no one else." In a post-filming interview, Haruka Fukuhara shared that she felt the desire to "make someone happy" through cooking is the origin of "monozukuri." The company's products are characterized by integrated production and quality control at its domestic factories, a 24/7 contact center, and after-sales service promising repairs within 72 hours.
Mouse Computer, a PC manufacturer founded in 1993, primarily focuses on Build-to-Order (BTO) PCs. In conjunction with this commercial release, the special website will also offer 30-second and 60-second commercial videos, along with behind-the-scenes footage.